It is an inescapable truth that today, we live in a fast-paced, tech savvy environment where the consumers are both informed and discerning. It has become increasingly difficult for brands, big or small, to truly stand out and get themselves heard in such a competitive digital landscape. Believe it or not, the internet now houses over 1.1 billion active websites, and one is being added every second. In this scenario, blindly following the latest design trends is oft-quoted but misguided advice, as in a rapidly digitizing marketing environment, that just won’t help you stand out. Nowadays, it all boils down to how compelling and unique your online presence is, for which, you have to either deviate from the latest trends or better yet, start a new one.
It has perhaps never been more important than now to carefully create and curate an online identity for yourself, your brand or your non-profit, than it is today. With an ever-increasing audience taking the leap from offline to online – brands now has the unprecedented opportunity to reach out to a staggering 3 billion internet users spread across the seven seas.
In essence, an ‘effective’ and ‘efficient’ website has a direct impact on people’s perception of your brand, and consequently, your online sales. Good, intuitive design tells your site visitors and potential customers that you care about your brand’s reputation and the user’s experience while traversing it. It depicts how professional, trustworthy and authentic you are – all in a split second. Evolving your website’s features and design to meet your customer’s changing needs and wants shows people that you are relevant, and that you care. If your visuals are consistently gorgeous, your content endlessly engaging, and you maintain these design standards across both desktop and mobile – visitors are bound to be hooked, and to keep coming back for more.
For this, it is imperative that certain standard web conventions and web design standards be adhered to, which laymen are not usually aware of. As specialists in our field, we ensure each digital project we create painstakingly adheres to these globally recognized web conventions:
A. Brand Standards for Web
Color values, typography and tonality are unique to each brand – what people see in your brick-and-mortar store is what should translate seamlessly online. We aim to build a brand image online that is consistent and so synonymous with the shopper’s overall buying experience that when he sees your signature colors or logo, he is already thinking about making his next purchase from you.
B. Web Coding Standards
Created by the World Wide Web consortium (W3C), web coding standards are technical guidelines and specifications for building website and other web applications. These standards define an open web platform that helps web designers/developers to create rich and interactive applications for the diverse range of devices. This makes them more likely to display and behave properly in browsers.
C. Web Accessibility Standards
Access to information across all media and platforms has been recognized as a fundamental right by the UN Convention on the Rights of Persons with Disabilities. One must ensure that proper protocol is followed to make your site accessible to each and every one, and we take care of that.
Webify is a new-age web design agency that crafts innovative, immersive digital experiences that persuade, engage, inspire and sell. We have a laser focus on adding tangible value to companies by combining distinctive storytelling true to their brand’s DNA, intuitive navigation, robust web development, and web design that sparkles in a sea of sameness. A sharp human-centered design logic informs everything we do. We firmly stand by our SEO credo that walks the fine line meeting both the demands of the algorithm and the requirements of the end users. We focus on building lean and clean optimized backends and content management systems to optimize for search engine crawlability and readability. We take pride in designing gorgeous websites with gripping content, that are programmed to perfection, peppered with new marketing hooks that are bound to drive traffic, generate leads and result in conversions. Keeping in mind increasing mobile penetration in India and world over, we design websites that are responsive such that they can be viewed optimally on screens of all sizes without any discomfort. And thus, we operate at the very confluence of design, branding, technology and marketing.
If you want to create a beautiful website for your brand, just make Webify Design’s phone ring. We’re here for you.